Growth and Content Marketing It is All About One Thing: Attracting More Engaged Customers. I Believe Passionately That Good Growth Marketing Essentials Are The Same. There are four essential steps; Research, Consultations, Solution and Implementation. And good basic idea leads to growth and content marketing. Therefore, when write content; ask yourself if you would take ten minutes out of your day to read it and if I’d share it with others. If you wouldn’t do either of those things, then you really need to look at your content strategy again. Write articles rich in content. Quality articles will get ranked better in search results. Make sure that your articles address the needs of your readers, and that they can find all of the information they need in one spot. This is the most effective means for increasing traffic to a website; offering people something that they cannot obtain elsewhere, or at least, not to the level of quality that you are offering it.